Start Growing Your Business Confidently
SBG helps business owners cut through the noise, identify what's actually holding them back, and build a clear plan to scale.
Picture Your Business Six Months From Now
Without a plan, next year looks exactly like this one.
A Clear Direction
A business that moves forward every week, not just when there's a fire to fight.
The Headspace to Lead
Step back and lead with clarity, instead of reacting to whatever's loudest today.
Guidance You Can Act On
Practical next steps you can put into action tomorrow morning, not just theory.
Meet William Sceats
Ex-Andersen Consulting, ex-KPMG, ex-PwC — nearly 30 years advising businesses on growth, strategy and operations.
Works across professional services, technology, retail, property and founder-led businesses.
100% client satisfaction, based on direct client follow-up surveys.
How We Help
Three ways we work with founders and leadership teams, from coaching through to hands-on delivery. See all services.
Business Coaching
Regular 1:1 coaching to build the habits, focus and accountability that drive growth.
Strategy & Planning
A clear, practical plan to move from where you are to where you want to be.
Business Analysis
Identify what's holding growth back and where to focus for the biggest impact.
How It Works
A simple, three-step process from first conversation to lasting change.
1. Free Consultation
A no-obligation conversation to understand where you are and where you want to be.
2. Tailored Plan
A clear, practical plan built around your business and your goals.
3. Ongoing Coaching and Support
Regular sessions and direct access to keep you moving forward.